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4 Quick Rules for Monthly Marketing Content

Each month we get asked (a lot) about what to talk about with your audience in your monthly marketing content. We thought it would be helpful to share with you where we start each month and devote a new newsletter focus each month dedicated to content rich topics you can use for your own business […]
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3 Simple Strategies for Engaging the 2 Most Trusted Digital Referral Groups

Recent studies continue to show the top two most trusted digital referral sources for your business are friends and family.  The research revealed makes sense. There are two powerful psychological associations in using someone recommended to you by these two groups. First, social acceptance – sharing in the positive experience your peer group is benefiting from […]
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Leap Day is Not a Holiday – Never Has Been

Did any of your employees not come in for work on Monday, February 29th, because leap year added an extra day to the year?  Does your employee handbook mention Leap Year explicitly?  Does it outline what is expected on the 366th day of the year? Or did your employees simply plan on being at work […]
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Practice42’s 9 Minute Guide to Writing a Great Law Blog

Most attorneys we talk to spend an average of 90 minutes per legal blog post. First, let us say there is nothing wrong with this strategy.  Second, we encourage well-researched, in-depth blogs. The problem is, however, that this amount of time spent on a law firm blog post significantly limits the amount of content the […]
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Part 1 of The Practicing Attorney’s Guide to Creating Website Clients Want to Read

Your website needs to be mobile-friendly. A mobile-friendly website is responsive. This means your website content, structure and brand adapt seamlessly to the mobile platform your audience is searching for you on.  Right now, mobile searches account for more than half of all Google searches.  Think of your clients asking legal questions on their smart […]
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7 Great Ideas for Value Building Hold Messages

When I start to work with a new marketing client, I hope I’m put on hold. I hope I’m put on hold because in those few minutes of wait time I learn a lot about your marketing development, your brand, your savvy, and goals. When we are creating the right marketing campaign for you, every […]
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Can We Get Rid of Email in 10 Days?

We can, at least here on the p42 team. We’ve been testing driving Slack (#slack) here in our office. As most of you know, our goal is to never, ever talk about or recommend an app (or a website or a device or a software) we haven’t test driven ourselves. Truth is – Slack is […]
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4 Steps to Better Communication

Building strong business communication in your professional relationships may seem daunting.  Once you start thinking about the time investment on your part, you may find yourself caught in engagement paralysis instead of finding motivation to take action. Here are 4 quick steps to take for better communication practices. Maintain current contact information Contact information routinely […]
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2 Steps to Building Stronger Relationships

Last week the person sitting next to me at a lunch meeting made an interesting observation about starting a new business. She said that every time you take on a new position or start a new job you meet you between 200 to 400 people. She estimated she’s had five career starts and transitions that […]
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