Custom Strategic Marketing

Are You Investing in the Daily Commitment to Increasing Your Profitability through Strategic Law Practice Marketing?

Florida bar

When our law firm clients come to us, many of them share that they originally thought their receptionist or paralegal could handle the marketing for the law firm. Unfortunately, both employee and employer quickly realized how time consuming the responsibility was and how much work truly went into successful marketing.

The end result? More often than not, the firm limped along with a partially implemented campaign until the employee’s billable time decreased to the point that the marketing was perceived to be too costly. In favor of getting work done, the marketing was neglected.

Marketing costs you in one of four ways:

1. The cost of the clients you lose by doing nothing.
2. Your billable time when you are a DIY-er.
3. Your employee’s billable time when you delegate  it.
4. The cost of hiring a strategic legal marketing agency.

Your marketing will never reach its full potential when your team member can only give half of his or her effort to implement it. You will handicap your earning potential if you do it all yourself. The legal marketplace is competitive. You need to participate daily with custom content that shares your unique message. You face competition not only from other lawyers but also from non-lawyers offering legal services.

Do not waste your valuable time and money on solutions that may work. Instead, invest in the practice support solutions that do work with real return on investment.

Practice42 is an approved member benefit provider for the Florida Bar.

Practice42 gives all Florida Bar members a 10% discount off of custom marketing services and also pays the Florida Bar a royalty revenue payment of 10% per contract.

Practice42 also has a promotion for any Florida Bar attorney to receive $500 off any one-year contract.

*This agreement with the Florida Bar excludes secure, custom website monthly hosting.

Ready to reach the success you want for your law practice marketing? Don’t wait to talk to us today to schedule a free, 30 minute brainstorming session. Call us at 850-933-5072 or just fill out the form above and we will call you!


These are just a few examples of the marketing work we can complete for your firm. Don’t wait to learn how we can create an amazing website,
social media campaign, articles, newsletters, Google Ads (and a whole lot more through a custom marketing plan) for you.


Audrey (and Practice42) single-handedly cut $28,000 a year out of our marketing efforts and brought our brand to the forefront of what consumers are looking for. I would recommend it to anyone looking to compete today.
Greg G

…What I like best, however, are the new clients I am getting because of them [Practice42]! In fact, last year…my law firm grew by 30% gross.
Patrick R 

After having experience with 3 other marketing firms, I was skeptical about finding the right value for our Law firm. Practice42 has exceeded our expectations. We have implemented uniform brand awareness strategies across several platforms and have increased our social media presence. We have a lot of work to do: yet we are very pleased with Audrey and her team.
Emma H

Audrey is a highly organized tornado of pixie dust with a touch of bitch (not sexism but because bitches get stuff done) and she has such a nice way with words that she can tell you to go $#@* a cactus and you’d look forward to the adventure.
Twyla S


Audrey is top notch. As an attorney she understands the challenges in a law firm.
Richard V

Audrey has a wealth of information! She helps our organization understand our website and social media needs.
Jill B

There’s so much to do when it comes to social media. You want advice that is going to help you build your business brand, showcase what you do and get your audience excited. While it’s not easy to know what you should (or shouldn’t be doing) or to develop and stick to a schedule that works, Practice42 makes it fun and gets you excited about all you can accomplish on social media. Thank you Practice42!
Liz M

Running an elder law firm presents unique challenges that change every day. I have worked with Audrey Ehrhardt for over two years and she has a unique business where she helps address the actual challenges a law firm faces rather than offering a one size fits all solution. She has assisted us with our marketing… so I can go on vacation and not worry about the growth or operation of my firm. I highly recommended that any lawyer looking to grow their firm and have more free time talk to Audrey Ehrhardt.
William N

We have worked with Audrey and Practice42 for over a year. Her expertise has helped take our firm to the next level. #invaluable
Amy M

I really enjoy the meetings with them. They not only have great ideas but they listen to my ideas and help me implement them in the best possible way!
Elizabeth M

Practice42 lives up to it’s tag line: SMART answers to TOUGH questions. They provide a customized solution to our business needs. I have thrown a few curve balls and they have knocked it out of the park. Everytime.
Jenn D

Amazing company with even more amazing people! Practice42 is able to provide you with the tools to help you succeed, if your company is doing well Practice42 will take it from good to great!
Sophia M

We Believe in authenticity, originality, and accountability.

Here are 3 quick snippets from our founder, Audrey Ehrhardt, Esq., CBC, on topics she teaches to lawyers around the nation.
We encourage you to watch, learn more, and schedule a meeting to ask us your questions.

Have you met us in person?

Our leadership team travels to conferences around the nation where we attend either as guest speakers or sponsors and exhibitors. We would love to connect with you in person,
just take a look at a few of the places where we have been and plan to be in the near future.