Blueberry

CEO | Founder

Audrey Gay Ehrhardt

1-850-933-5072

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What is the piece of advice you’ve been given that you can’t live without?

You matter more than anything you do.

What’s your favorite thing to do?

Fly off to explore new places (hopefully with a tropical island on the itinerary!) armed with a project to think about and work on.

What’s your favorite thing to cook?

My grandmother’s banana bread. It is everything you want… carbs, love, and nostalgia all tied together.

Let’s be honest… dogs or cats?

Dogs. Hands down. Every time. My advice when it comes to cats… if it was bigger, it would eat you.

What do you think the biggest challenge(s) to a law firm(s) is (are) today?

Building and maintaining a system focused on high performance results. When things get hard in the office, when new technology is needed, when a staff member quits, when everything else that could go wrong does on a Monday… lawyers tend to panic and throw out their system. I get it, I’m a lawyer too, but when you have a system that works, we enhance it, make minor adjustments overtime, and get the results you want.

Any insight you would give someone thinking about joining our team?

I look for two things: folks who want to be on a team and aren’t afraid to say ‘I don’t know.’ We work hard, really hard at times, support each other and have a good time.

What is the best book you have ever read?

So tough… On the personal side, of course Hitchhiker’s Guide to the Galaxy but then it’s a tie between The Eight and The Hero and The Crown (oh! And recently The Bear and The Nightingale) On the business side, the 12 Week Year, Rocket Fuel (thanks Katie!), Profits Aren’t Everything They’re the Only Thing, The One Things (thanks Deirdre!), and Buy Yourself the F*cking Lilies.

Any advice for someone thinking about Booking a Strategy Session with Practice42?

Don’t put it off. Delays in your business cost you time and money (not to mention your sanity) Let’s talk through what you need in a free Strategy Session!

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