When you implement your marketing campaign it gives you the opportunity to interact with your audience. Social media for law firms can help you do this! Your custom social media strategy can include campaigns that reach out to your clients, potential clients, local professionals, and your community as a whole.
One of the best parts for law firms using social media is it is a way to interact with potential new customers and help ensure your current clients are more loyal. Unfortunately, without social media, the only interaction you may have with your potential clients and professional network may be if they are already familiar with you or if your law practice. You need to be there when your audience has questions that only you can answer!
Need some tips on how to do this the right way in your social media campaign for your law firm? Let us share three tips for law firms using social media with you right here!
Tip 1: Answer questions! Your potential clients are looking for answers to their questions. Makes sure you are answering them. Keep a running list each week of the most frequently asked questions. Each week, post both the question and the answer on your law firm social media pages.
Tip 2: Stay engaged when it comes to social media for law firms! Don’t let more than a day or two go by without engaging with your audience. They want to hear from you, even if it is just a quick tip!
Tip 3: Keep your contact information current! Most importantly, never make it hard for an existing client or a potential client to reach you. There will be frequent software updates to your law firm social media accounts. Make time to ensure all your accounts are up-to-date at all times because you always want your clients to be able to reach you.
Nowadays, consumers interaction matters more than ever. Therefore, when we talk to law firms, we are always quick to point out that you can use your law firm’s social media to gain insight on what your clients are thinking. What are they interested in seeing or learning? Social media for law firms allows us to gain more insight into the important data we need in our firms!
The age of the internet changed the ways that law firms function. Law firms need real results that can be generated from custom law firm social media campaigns. Are you doubting whether or not your potential clients and professional network actually use social media? Did you know there were over three billion social media users in 2018? We have seen tremendous growth in this area since 2000. That year, it was reported that only one hundred people had access to the Internet. In 2018, 77 percent of Americans have a social media profile.
These numbers matter. They stress the importance of social media for law firms and the influence on your clients, potential clients, and community.
Nowadays, it is a mistake if a business is not taking advantage of social media. Not only are they missing out on marketing opportunities, they may be behind their local competitors that are taking advantage. In today’s marketplace, more studies show that consumers do not trust a business that do not have a social media presence.
Social media allows your law firm to create brand awareness and educate your potential clients by answering their questions. Your social media can act as the face of your law firm. This channel allows you to communicate as a brand and develop a voice that educates your local audience. Further, this visibility gives your firm the opportunity to acquire new customers and gain loyal followers. In fact, according to a recent study, 53% of Americans who follow brands online are more loyal to those brands.
Your law firm’s visibility through social media helps gain client support. When someone is looking for a new doctor or lawyer to go to, the first thing they do is research. They’ll look for a law firm’s website but also at the social media. Creating great social media law firm profiles and consistently posting to it will help build trust with your prospective consumers.
We know that as a busy attorney, law firm social media may be the last thing on your mind. You’re in the midst of trying to manage your clients, your employees, and generate new business. Although it may be hard at times, we encourage you not to ignore law firm social media in your firm! We encourage you to learn more from our team on how to make a difference with law firm marketing. We provide custom solutions to firm’s just like yours and want to support you in your journey to success.