We are thrilled to invite you to The Practice42 Summer Marketing Series Webinar 7: Building Your Law Firm Strategic Marketing Plan for Success! In this final webinar, we’ll bring everything together, helping you design a comprehensive marketing plan that aligns with your firm’s objectives and drives measurable success. You may not be aware that Audrey Ehrhardt, Esq., CBC, teaches an innovative course for our Premier Practice Institute Members called Practice42’s One Year of Marketing in One Day and, in this webinar, she will share the key components you need to master!
In this session, you will be able to dive in and learn more in key areas including:
By the end of this session, you’ll have a clear roadmap for building a sustainable and results-driven marketing plan tailored to your law firm. When it comes to how to get the most out of your strategic law firm marketing and developing solutions in each of these key areas, whether you are a veteran law firm marketer in your practice, just starting out, or looking for how to make the right change to get the results you need for your law firm, you won’t want to miss the last session of Practice42’s Sizzling Summer Marketing Series on October 10th at 1 pm ET. Space is limited! You can use this link to register right now.
Let’s face it, as summer rolls around, it's easy for our attention to be pulled in different directions. Whether we have kids whose schedules we need to manage or simply the nostalgia of having time off to spend on our own terms, finding time to focus on work can be a challenge. The allure of sunny days, vacations, and activities outside the law firm can make it difficult to maintain the same level of productivity we have during other times of the year.
Yet, as you know, for attorneys, the work doesn't stop, and staying on top of tasks is crucial to ensure that client needs are met and cases continue to move forward.
There is no question that balancing the demands of work and the desire to enjoy summer can be tricky, but it's not impossible. Nothing is impossible for you with a little planning! With a few strategic adjustments and a focus on effective time management, you can navigate this season, and the entire year, not just smoothly but the way you want to.
Let's take a look at a few tips and tricks to make it just a little bit easier for you right now. But, don’t forget, this midpoint of the year is also a great time to reflect on your progress toward reaching your annual goals and updating your targets for the months ahead.
1. Prioritize your tasks. What are you working on? Is it what you should be working on? Take the time you need to focus on your task list to create your Prioritization Plan. You want to make sure that the work is getting done and that you are the one doing it, not delegating it. If you are wondering where to start, begin by identifying the most critical tasks you need to accomplish each day. Make your list, put your head down, and tackle the most important items first. This way, even if your day gets interrupted, the most crucial work will still get done.
2. Create a flexible schedule. Allow for interruptions, this can apply to any time of the year, but stick to your Prioritization Plan. Summertime often brings unexpected events and interruptions. In almost all situations, you do have the power to create a flexible schedule that accounts for these disruptions but it will also allow you to stay committed to reaching your goals. You may need to take it a step further and block off specific times for focused work, making adjustments as needed.
3. Take advantage of early mornings or late nights. When do you work best? For some of us starting your day with productive work is the right recipe, for the night owls it is the other way around. Regardless, undistracted quiet times can be the perfect time to get a head start on your tasks. You can use this time for deep work without the day's distractions. Try it for a few days and see for yourself that this can help you accomplish more and set a positive tone for the rest of the week.
4. Set boundaries. It’s hard right? There is no question that you need to set boundaries that clearly define work and personal time, but it can be one of the hardest things to adhere to consistently. It is essential, however, to set clear boundaries between work and personal time, especially during summer when the lines can easily blur. Over communicate your availability and your goals to your colleagues to your team to your family and show them it matters by being there, and being present, for them when you say you will.
5. Delegate and collaborate by sharing the load with your team. If you are blessed to have a team, let them help. Especially if you're feeling overwhelmed, you need to delegate the tasks you can to your team members. Effective collaboration, and this means collaboration that will finish a project and not give it back to you half-done, can help lighten the load and ensure work gets done efficiently. When you have a team, you want to grow to a space where you can trust your team to handle their responsibilities so you can focus on what requires only your attention.
6. Do take breaks and recharge. You need to allow yourself time to rest and rejuvenate.
You don’t want to forget to take regular breaks to recharge, even if it is only stepping outside to enjoy the summer weather and give yourself time to take a deep breath. It may surprise you to learn that short breaks can boost your productivity and keep you motivated throughout the day.
7. Don’t put off reflecting and planning for the rest of the year. If you focus on annual goals, now is the time to use this midpoint to check in on your goals. Summer is the perfect time to reflect on what you've accomplished so far and adjust the targets for the remainder of the year. Start by reflecting on what you want to achieve and create, or update, and your plan to get there. This will help you not only stay focused, but motivated as you move forward.
If you have questions about how to make this a reality, we encourage you to contact us and schedule a free 30 minute Strategy Session to discuss your unique goals and overall practice needs. We know that by following these tips and tricks, you can consistently get your work done during the summer while still enjoying your life. Stay focused, prioritize what matters, and take time to plan for the future. With a little effort and planning, you can make this summer both productive, profitable, and enjoyable.
You know that an efficient client intake process is crucial for converting leads into clients and providing a seamless experience from the first interaction. In this brand new Practice42 Webinar series we will be showing you the best practices for identifying your ideal client and tailoring your intake process to meet their needs.
You’ll learn not only how to attract the potential clients you want to work with but how to create an intake pipeline that is both efficient and effective, ensuring no potential client slips through the cracks. We’ll also discuss the importance of a user-friendly intake form and how to design one that captures all necessary information without overwhelming the client.
Law practice management technology can significantly enhance your client intake process, making it more streamlined and efficient. In this session, we’ll explore various intake tools and technologies that can help manage client interactions and automate administrative tasks PLUS how to eliminate redundant data entry and more throughout the client journey. You’ll learn how to implement and utilize these tools to track leads, automate follow-ups, and convert prospects into clients. We’ll also discuss how to integrate intake tools with other systems and software to create a cohesive and efficient workflow. Space is limited for our Practice42 Webinar on Thursday, June 20th at 1 pm ET. Register now!
Does having a full week for drafting in your practice sound too good to be true? What would you be able to accomplish with a full week to get things done? Would you not only be able to meet the needs of your clients and legal team, but get ahead?
If that is a goal, and it is for so many of us, why don’t we do it? What are the drawbacks? What are the pros and cons? How do you take a full week without any appointments or other obligations? Are other lawyers doing this, and if so, are they able to do it well?
If you have these questions, and more, don’t miss your chance to join Audrey Ehrhardt, Esq., CBC, Practice42’s CEO, as she shares several distinct case studies where law firms have been able to make the dream of a drafting week a reality without impacting their practice management goals for profitability and efficiency. New ideas, refreshers on what we should be doing each day, and how to make your practice work for you will be a part of this webinar all about finding your unique path to success. Space is limited for our Practice42 Webinar on Thursday, June 27th at 1 pm ET. Register now!
In the competitive field of law, having a streamlined process for client intake and engagement is not just a luxury - it's a necessity.
And two of the vital tools you need in alignment within your arsenal are your website and your law practice intake software. Let’s face it, as attorneys, we understand the importance of precision and efficiency. Just as you plan forward to advocate for your clients or strategize to win cases to achieve the results they need, your approach to client intake and ongoing marketing engagement should be equally methodical and efficient. This is where the combined approach of building a robust website and optimizing your law practice management software come into play.
Before diving into the how, let's consider the why behind the importance of a streamlined process. Streamlining your client intake and engagement processes will allow you to:
Your website is often the first point of contact between your firm and potential clients. You need for your website to be easy to navigate, accessible, and able to provide a clear path to action. Whether that's filling out a contact form, scheduling a consultation, or accessing resources; you want to show your potential clients the next step to take.
Many attorneys miss out on the fact that they are in a key position when a potential client is searching for information to provide informative content that establishes your expertise and encourages visitors to reach out. This might include blog posts, FAQs, or downloadable guides. It could also include interactive features such as chatbots, interactive forms, and appointment scheduling capabilities to engage visitors and prompt action.
While it starts with your website, it does not end there. The simultaneous step is to optimize your law practice management software. This is the backbone of your firm's operational efficiency. We know you may have questions on how to leverage its full potential and want you to consider:
Don’t forget that this is not a “set it and forget it” process. To make the most of these tools for your law firm, you want to ensure that every member of your team is well-trained and that you regularly review and refine your processes. As technology evolves and client expectations change, so too should your approach to client intake and engagement.
In a world where clients expect speed, transparency, and convenience, streamlining your client intake and engagement processes is not just about staying competitive, it's about redefining the standard of service in the legal industry. By effectively leveraging your website and law practice management software, you can transform these expectations into opportunities, building a more responsive, efficient, and client-centered practice.
As you reflect on your firm's current processes, ask yourself: are you streamlining your client intake and engagement for success? Do you need help? If you have questions about your marketing and your law practice management technology, we encourage you to contact us and book your free 30 minute Strategy Session to discuss your practice needs with our expert team!
There could be a multitude of reasons why you are leaving your current software program for another. Whether you are leaving for more streamlined services, better monthly prices, and the overall look, there are still a couple of other housekeeping rules to consider.
1.Getting the staff on board
Your staff needs to know if you are strongly considering making a change in programs. It gives them time to prepare and adjust to change. They could even provide their insight from an employee perspective on changes that come with switching software programs.
2.Organizing data before the switch
Know what data you want versus what you do not. Gathering data from years and years of service can be daunting but it is absolutely necessary. You may find that there is data you do not need to bring over. This also gives you and your staff an opportunity to become better organized with materials and processes.
3. Implementing the change
Yes! Okay, we got the staff on board and the software is in our hands. It can be scary dipping your toes into a new program or a new anything. Give yourself and the staff time to adjust and make room for improvement. Be intentional about working together and learning from each other during this time of fine tuning.
So, while there are many considerations to think about, you do not have to do it alone! There are many ways to go about informing your staff for support, organizing firm/client information, and implementing it all. Here at Practice42, we can help to tailor your materials and processes to best suit your needs. Let us help! We encourage you to call us at 850-933-5072 to schedule a free Strategy Session with our team to find out more about what we can do for you.
You look around you and see that some attorneys seem to be thriving while others seem more to be just surviving. It can be frustrating to look at those around you and wonder just what they are doing to get the results YOU WANT! You may find yourself asking, “what sets those who get stuck in the day to day drudgery from the successful attorney leaders?”
Believe it or not, this is one of the most frequently asked questions at Practice42. Let us take a look at 6 habits of attorneys who excel in the professional field.
1. They put in the work. Let’s say that again, THEY PUT IN THE WORK. Often it is either first thing in the morning or late at night. This might not be the tip you hoped to see on this list, but here it is. Putting in the work before the office opens or after it closes, or alone on the weekends and on the holidays, can be essential to succeeding as an attorney practice leader. It is the time when the phone is not necessarily ringing nonstop. Email traffic goes down to a minimum. Distractions of a seemingly ever-growing to-do list are never lower than at these times of the day. Take advantage of this and reap the benefits of starting or ending your day by checking off some of those things you have been meaning to do, but never get around to doing during the day.
2. They pay themselves and take time off. This sounds crazy, we know, but taking care of yourself can be an essential part of being an effective leader. Energy stores can be quickly depleted and charging your batteries must happen from time to time. Pay yourself for the work you put in. Take those vacation days. Treat yourself to these periods of renewal so you can get back to work with a clear head, a fresh perspective, and the drive to take on that to-do list.
3. They have a handle on the data they need. How are you tracking employee productivity? Tracking marketing ROI? Do you have an effective and efficient way of tracking firm costs and workflow? Having a handle on this kind of data means you know what is working and what is not working in your organization. Does there seem to be a barrier to growth? Look to the data and it will likely be there to highlight potential bottlenecks.
4. They have a mission and use it as a touchstone each and every day. Starting each day (and each week, month, and quarter) by reviewing your to-do list from the vantage point of how it serves your professional goals and practice’s mission can help keep you on track and continue to push you forward. It will help you prioritize your tasks and make sure those items with the highest return on investment get the attention they deserve.
5. They continue to find ways to evolve and improve. The mastering of a profession or practice is elusive as the world is ever growing and ever changing around us. Successful attorney practice leaders invest in pursuing professional and personal growth. Take the time to focus on the areas that are integral to not just sustaining success, but growing success and invest your energy in cultivating them.
6. They remember that success is multifaceted. Professional success and personal success are not mutually exclusive and this is something successful attorneys come to understand. Working hard and living a well-rounded life are both important and can both be achieved through effective time management and prioritization of goals. Although it may not feel like it at times, being professionally successful and living a fulfilling life of time spent with loved ones and on the hobbies that you are passionate about is possible!
We get it, along with the challenges you face. This is just one way in which a performance coach can help you create a firm culture that people want to be a part of and stay a part of. Whether you are looking for a mentor coach or a performance coach, Practice42 has your back. Our coaching programs are specially designed to meet your needs and help you work through your challenges so you can reach your full practice potential. Let us help you grow and succeed! Call us to schedule a free Strategy Session at 850-933-5072 or fill out our Contact Us Form and we will call you!
Do you remember when Google My Business was simply Google Maps? And then it added photos… and reviews… and wanted you to participate weekly… and added rankings?!? We know! This strategic marketing campaign, which must be a part of your local marketing efforts, seems to be evolving at a breakneck pace.
First of all, we hope you claimed your GMB profile. If you did not, you need to do this ASAP to avoid a “helpful” Google Local Guide, who hates lawyers, doing it for you. If you have not taken this critical initial step to protect your business, or need advice on this, we recommend you contact us today.
Second, has your Google My Business been stressing you out since you claimed it? While maintaining your business listing is important to staying relevant in the Google universe, we know managing it can be stressful. Many lawyers share with us that they struggle to access accounts, verify business listings, combat fake / negative / unfair / biased reviews, and much more.
Let us focus on reviews here and share a few different steps you can take for Google My Business help.
1. Check your state bar rules. What does your state bar say about reviews? Does it tell you how to respond? What you should or shouldn't say in your response? Is it silent? This is the first step to take.
2. Respond to the review. Even if it does not reflect your firm, especially when it does not reflect your firm, you want to respond. With the advice of your bar association that guides you on how you can proceed, write your answer internally first. Good or bad, do not respond emotionally and remember to only disclose what ensures you maintain privacy with your client. Be sure to also use this as a marketing opportunity. Share with clients and prospects how they can contact you and how you can help.
If it is a negative review and you believe it should be taken down, be sure to flag it. Use the platform itself to let GMB know if this review is not appropriate.
3. Want to do more? Especially for a less than 3 star review? Make a call to Google My Business support. Yes, the wait times can be long. Yes, the phone number can be difficult to find. As of the publishing of this article, it is 1-844-491-9665 Getting an actual Google My Business support team member on the line, however, can end up being an efficient way to get the assistance you need.
4. Take to Twitter. Like almost all platforms and businesses, Google takes its social media presence and reputation very seriously. Tweet @GoogleMyBiz about your questions and concerns and you should get a personalized response from a Google team member in about 30 minutes.
5. Send Google My Business a Facebook message. You can send the Google My Business Facebook page a direct message and you should hear back within 30 minutes or so.
6. Make use of the email support form. While you may not get an immediate response, it may take up to a day to hear back, you can always make use of the Google My Business email support form on their webpage. This can be a good way to get help when you may not have a more immediate need for answers.
7. Hire us! At Practice42, we can help you educate your clients on why reviews are another key form of education for others and maximize your Google My Business reviews presence. Do not forget that GMB is just one of the places you need reviews. We can do this for you, as well as monitoring your reviews, so we can step in and provide you with the answers you need when it comes to your reviews without needing to pull out your hair from the stress of it all.
Do you need Google My Business help? What about other social media platforms? Are you finding it difficult to access your reviews or respond to your reviews? Need the website architecture in place to pull it all together? The Practice42 Team is here to help! Call us to schedule a free Strategy Session at 850-933-5072 or fill out our Contact Us Form and we will call you!
This scam is so prevalent right now, this is just one of the reasons why I think it’s so important to raise awareness of it. First and foremost, this is almost certainly a scam. There are only a small handful of ways it could be an actual threat, which we will discuss a bit later here. Regardless, we know as lawyers the way to sue someone is not through a filtered email.
Nonetheless, it's a terrifying email to receive.
We don’t want to make light of the fact that the licenses, privacy, and usage rights incorporated into the materials you use do matter. It is incumbent on each of us to know we have the legal right to use what we put on our print and integrated digital media collateral. If you don’t know, that is the first step here. You need to be absolutely sure that you own your content or have a right to use it in the format that you choose to use it in.
Let’s dive in and address three key things you need to know right now as it relates to this scam.
1. You cannot use images you don’t own. To follow up on the above statement, take a minute this weekend to read the terms and conditions surrounding the images you use. What does the license say? Do you have the absolute right to use them how you see fit? If not, what are the limitations?
Further, are you working with a marketing company? It is time to ask it important questions. What does your contract say with the marketing agency? If this claim proves to be true, where is the blame? Is it on you? The agency? Does the agency have a plan to address issues like this? You need to know where you stand.
2. You need to know the terms and conditions surrounding the images that you use. Contrary to popular belief, you can’t just download something from the internet. Just because something exists on Google or Yahoo or Facebook or Bing, does not mean you have the right to use it. Do you have a public license? Do you have a business license? For print, do you have a redistribution license, and for how many publications?
3. You need to stop responding to email that is going to subject you to ransomware or other cyberattack. When you read this email, concerning as it is to receive, you probably knew deep down it was a scam. What did you do next, though? Did you react? Did you respond? Did you contact the person? Or did you report it to the authorities? The latter is the only step to take here. If you need to who to report it to, just ask us. The main players are the FBI Cybercrimes Division, your state’s Attorney General’s Office, and the Better Business Bureau.
This is just the first part of this conversation. We plan to send out an email next week too with our ABCs of Cyber Security as it seems a very appropriate time to dive into as a cyber refresher. We are also putting together an updated Cyber Threats Webinar and will let you know the date and time. Stay tuned!
Here at Practice42, we can help to tailor your materials and processes to best suit your needs. Let us help! We encourage you to call us at 850-933-5072 to schedule a free Strategy Session with our team to find out more about what we can do for you.
