We are thrilled to invite you to The Practice42 Summer Marketing Series Webinar 7: Building Your Law Firm Strategic Marketing Plan for Success! In this final webinar, we’ll bring everything together, helping you design a comprehensive marketing plan that aligns with your firm’s objectives and drives measurable success. You may not be aware that Audrey Ehrhardt, Esq., CBC, teaches an innovative course for our Premier Practice Institute Members called Practice42’s One Year of Marketing in One Day and, in this webinar, she will share the key components you need to master!
In this session, you will be able to dive in and learn more in key areas including:
By the end of this session, you’ll have a clear roadmap for building a sustainable and results-driven marketing plan tailored to your law firm. When it comes to how to get the most out of your strategic law firm marketing and developing solutions in each of these key areas, whether you are a veteran law firm marketer in your practice, just starting out, or looking for how to make the right change to get the results you need for your law firm, you won’t want to miss the last session of Practice42’s Sizzling Summer Marketing Series on October 10th at 1 pm ET. Space is limited! You can use this link to register right now.
You know that an efficient client intake process is crucial for converting leads into clients and providing a seamless experience from the first interaction. In this brand new Practice42 Webinar series we will be showing you the best practices for identifying your ideal client and tailoring your intake process to meet their needs.
You’ll learn not only how to attract the potential clients you want to work with but how to create an intake pipeline that is both efficient and effective, ensuring no potential client slips through the cracks. We’ll also discuss the importance of a user-friendly intake form and how to design one that captures all necessary information without overwhelming the client.
Law practice management technology can significantly enhance your client intake process, making it more streamlined and efficient. In this session, we’ll explore various intake tools and technologies that can help manage client interactions and automate administrative tasks PLUS how to eliminate redundant data entry and more throughout the client journey. You’ll learn how to implement and utilize these tools to track leads, automate follow-ups, and convert prospects into clients. We’ll also discuss how to integrate intake tools with other systems and software to create a cohesive and efficient workflow. Space is limited for our Practice42 Webinar on Thursday, June 20th at 1 pm ET. Register now!
This scam is so prevalent right now, this is just one of the reasons why I think it’s so important to raise awareness of it. First and foremost, this is almost certainly a scam. There are only a small handful of ways it could be an actual threat, which we will discuss a bit later here. Regardless, we know as lawyers the way to sue someone is not through a filtered email.
Nonetheless, it's a terrifying email to receive.
We don’t want to make light of the fact that the licenses, privacy, and usage rights incorporated into the materials you use do matter. It is incumbent on each of us to know we have the legal right to use what we put on our print and integrated digital media collateral. If you don’t know, that is the first step here. You need to be absolutely sure that you own your content or have a right to use it in the format that you choose to use it in.
Let’s dive in and address three key things you need to know right now as it relates to this scam.
1. You cannot use images you don’t own. To follow up on the above statement, take a minute this weekend to read the terms and conditions surrounding the images you use. What does the license say? Do you have the absolute right to use them how you see fit? If not, what are the limitations?
Further, are you working with a marketing company? It is time to ask it important questions. What does your contract say with the marketing agency? If this claim proves to be true, where is the blame? Is it on you? The agency? Does the agency have a plan to address issues like this? You need to know where you stand.
2. You need to know the terms and conditions surrounding the images that you use. Contrary to popular belief, you can’t just download something from the internet. Just because something exists on Google or Yahoo or Facebook or Bing, does not mean you have the right to use it. Do you have a public license? Do you have a business license? For print, do you have a redistribution license, and for how many publications?
3. You need to stop responding to email that is going to subject you to ransomware or other cyberattack. When you read this email, concerning as it is to receive, you probably knew deep down it was a scam. What did you do next, though? Did you react? Did you respond? Did you contact the person? Or did you report it to the authorities? The latter is the only step to take here. If you need to who to report it to, just ask us. The main players are the FBI Cybercrimes Division, your state’s Attorney General’s Office, and the Better Business Bureau.
This is just the first part of this conversation. We plan to send out an email next week too with our ABCs of Cyber Security as it seems a very appropriate time to dive into as a cyber refresher. We are also putting together an updated Cyber Threats Webinar and will let you know the date and time. Stay tuned!
Here at Practice42, we can help to tailor your materials and processes to best suit your needs. Let us help! We encourage you to call us at 850-933-5072 to schedule a free Strategy Session with our team to find out more about what we can do for you.
Time and again you have put your best foot forward.
You have tried to make things work.
But, despite your best efforts, your senior partner continues to plague your professional life in an unrelenting and inescapable way.
We know you may feel hopeless. You may feel desperate. We want to tell you that you are not alone. We work with so many attorneys who have been in similar situations to what you are facing right now.
The truth is there is an exit strategy to take and, let’s be honest, it can be developed over the span of your lunch hour. Open your own practice! Think about the flexibility that can come with being your own boss. Appealing, right?
Let’s dive into how you can use your lunch hour (or late tonight if your senior partner does not give you lunch) to take your career to the next level as you set forth how you are going to open your own firm. Let’s discuss a few things you will need to consider:
As you lament your senior partner woes and dream of opening your own firm, we encourage you to schedule a free 30 minute Strategy Session with the team at Practice42. We help build successful law practices. Talk to us about how we can help you on your journey to a brighter future in the law!
