We are now in a digital law practice era where there are rapid technological advances which can be overwhelming for many. There are new products that are released everyday, on top of the information that follows. Whether you stay up on the latest news sources or testing new products, you may think you are never going to cover it all.
You will not.
No one can.
And let us start by reassuring you. It is alright.
It is so easy to become lost in the vast world of information and products that we often forget what is truly best for us and our team. Once we see or hear something new that worked for someone else, we want to run with it. We want it to work immediately, and easily.
Often, we launch this new idea with no forethought. There is no time for discussion, second opinions, or taking a moment to consider if it is right for the practice. Of course, there is nothing wrong with getting recommendations from others. There is nothing wrong with “throwing something up” but, you know as well as we do, this strategy can be fraught with challenges. Just because the process or software or shiny new distraction was a success story for one firm, does not mean it will be a success story for all.
We can learn from others while also taking into consideration that it is going to most likely be a different journey. Keep an open mind about differing opinions, whether they are from referrals, colleagues, or clients. You will find as you listen that many will think one product or service may be significantly better than another. Take the time to think about the key question that drives our law practices:
What do you need and what do you not need from a product or service you are considering?
This will then allow you to narrow down exactly what you are looking for in a new digital law practice era where almost anything is attainable.
Here at Practice42, we can help you find the bottlenecks in your practice areas, find processes that are right for you, and attain goals you thought were not possible. So, while there are many considerations to think about, you do not have to do it alone! Let us help! Call us at 850-933-5072 or fill out our contact us form to schedule a complimentary Strategy Session.
When you implement your marketing campaign it gives you the opportunity to interact with your audience. Social media for law firms can help you do this! Your custom social media strategy can include campaigns that reach out to your clients, potential clients, local professionals, and your community as a whole.
One of the best parts for law firms using social media is it is a way to interact with potential new customers and help ensure your current clients are more loyal. Unfortunately, without social media, the only interaction you may have with your potential clients and professional network may be if they are already familiar with you or if your law practice. You need to be there when your audience has questions that only you can answer!
Need some tips on how to do this the right way in your social media campaign for your law firm? Let us share three tips for law firms using social media with you right here!
Tip 1: Answer questions! Your potential clients are looking for answers to their questions. Makes sure you are answering them. Keep a running list each week of the most frequently asked questions. Each week, post both the question and the answer on your law firm social media pages.
Tip 2: Stay engaged when it comes to social media for law firms! Don’t let more than a day or two go by without engaging with your audience. They want to hear from you, even if it is just a quick tip!
Tip 3: Keep your contact information current! Most importantly, never make it hard for an existing client or a potential client to reach you. There will be frequent software updates to your law firm social media accounts. Make time to ensure all your accounts are up-to-date at all times because you always want your clients to be able to reach you.
Nowadays, consumers interaction matters more than ever. Therefore, when we talk to law firms, we are always quick to point out that you can use your law firm’s social media to gain insight on what your clients are thinking. What are they interested in seeing or learning? Social media for law firms allows us to gain more insight into the important data we need in our firms!
The age of the internet changed the ways that law firms function. Law firms need real results that can be generated from custom law firm social media campaigns. Are you doubting whether or not your potential clients and professional network actually use social media? Did you know there were over three billion social media users in 2018? We have seen tremendous growth in this area since 2000. That year, it was reported that only one hundred people had access to the Internet. In 2018, 77 percent of Americans have a social media profile.
These numbers matter. They stress the importance of social media for law firms and the influence on your clients, potential clients, and community.
Nowadays, it is a mistake if a business is not taking advantage of social media. Not only are they missing out on marketing opportunities, they may be behind their local competitors that are taking advantage. In today’s marketplace, more studies show that consumers do not trust a business that do not have a social media presence.
Social media allows your law firm to create brand awareness and educate your potential clients by answering their questions. Your social media can act as the face of your law firm. This channel allows you to communicate as a brand and develop a voice that educates your local audience. Further, this visibility gives your firm the opportunity to acquire new customers and gain loyal followers. In fact, according to a recent study, 53% of Americans who follow brands online are more loyal to those brands.
Your law firm’s visibility through social media helps gain client support. When someone is looking for a new doctor or lawyer to go to, the first thing they do is research. They’ll look for a law firm’s website but also at the social media. Creating great social media law firm profiles and consistently posting to it will help build trust with your prospective consumers.
We know that as a busy attorney, law firm social media may be the last thing on your mind. You’re in the midst of trying to manage your clients, your employees, and generate new business. Although it may be hard at times, we encourage you not to ignore law firm social media in your firm! We encourage you to learn more from our team on how to make a difference with law firm marketing. We provide custom solutions to firm’s just like yours and want to support you in your journey to success.
Most attorneys we talk to spend an average of 90 minutes per legal blog post. First, let us say there is nothing wrong with this strategy. Second, we encourage well-researched, in-depth blogs. The problem is, however, that this amount of time spent on a law firm blog post significantly limits the amount of content the firm can publish in a month, let alone a week.
Over the last year, we’ve been working with some of our favorite lawyers to develop a law blog style that both fits their marketing needs and works for them. Blogs are a great platform to get the law firm's message out there and we guarantee that you can find the time to write them over the lunch hour.
Let us share with you Practice42’s 9 Minute Guide to Writing Great Blogs.
Minute 1
Brainstorm as many topics as possible. Record them so you have all your terrific ideas on file.
Minute 2
Pick one topic. For that topic only, develop three bullet points.
Minutes 3 – 5
Write two sentences per bullet point, spend one minute per bullet point.
Minute 6
Give each bullet point a one sentence call to action. (Think: What do you want your reader to do?)
Minute 7
Read your law blog backward to proof it.
Minute 8
Make corrections and format.
Minute 9
Create a title and post your custom blog.
Try this out this week and let us know how it goes. Need help getting started or simply don’t have time? Let us know – we can help.
Happy writing!
