We are thrilled to invite you to The Practice42 Summer Marketing Series Webinar 7: Building Your Law Firm Strategic Marketing Plan for Success! In this final webinar, we’ll bring everything together, helping you design a comprehensive marketing plan that aligns with your firm’s objectives and drives measurable success. You may not be aware that Audrey Ehrhardt, Esq., CBC, teaches an innovative course for our Premier Practice Institute Members called Practice42’s One Year of Marketing in One Day and, in this webinar, she will share the key components you need to master!
In this session, you will be able to dive in and learn more in key areas including:
By the end of this session, you’ll have a clear roadmap for building a sustainable and results-driven marketing plan tailored to your law firm. When it comes to how to get the most out of your strategic law firm marketing and developing solutions in each of these key areas, whether you are a veteran law firm marketer in your practice, just starting out, or looking for how to make the right change to get the results you need for your law firm, you won’t want to miss the last session of Practice42’s Sizzling Summer Marketing Series on October 10th at 1 pm ET. Space is limited! You can use this link to register right now.
You know that an efficient client intake process is crucial for converting leads into clients and providing a seamless experience from the first interaction. In this brand new Practice42 Webinar series we will be showing you the best practices for identifying your ideal client and tailoring your intake process to meet their needs.
You’ll learn not only how to attract the potential clients you want to work with but how to create an intake pipeline that is both efficient and effective, ensuring no potential client slips through the cracks. We’ll also discuss the importance of a user-friendly intake form and how to design one that captures all necessary information without overwhelming the client.
Law practice management technology can significantly enhance your client intake process, making it more streamlined and efficient. In this session, we’ll explore various intake tools and technologies that can help manage client interactions and automate administrative tasks PLUS how to eliminate redundant data entry and more throughout the client journey. You’ll learn how to implement and utilize these tools to track leads, automate follow-ups, and convert prospects into clients. We’ll also discuss how to integrate intake tools with other systems and software to create a cohesive and efficient workflow. Space is limited for our Practice42 Webinar on Thursday, June 20th at 1 pm ET. Register now!
In our legal world, first impressions are crucial. As we all know, increasingly these first impressions are being made online, long before a potential client ever steps foot into your office. Your website, and particularly your blog content, often serves as the introductory handshake, greeting, and initial consultation all rolled into one. Research tells us that over half of your potential clients are doing their own investigation into the attorney they need, and drawing their own conclusions!
Knowing this, are you putting your best foot forward?
Let's delve into how the content of your blog, and your website, can set the tone for meetings with potential clients and why it needs to be a living, breathing component of your client-acquisition strategy.
First, we want to discuss the power of first impressions. The content on your blog is often the first substantial interaction a potential client has with your law firm. It reflects not just your knowledge and expertise but also your approach to clients and cases. It should not be overlawyered, in fact most search engines read at a 3rd grade level, and quality, informative, and engaging blog content can take critical actions including, but not limited to, the following:
The topics you cover in your blog can also influence what potential clients want to discuss in their initial meetings. Well-crafted posts can guide the conversation. For example, if you write about particular legal issues, clients may come to meetings with those topics in mind, allowing you to prepare more effectively. You can also discuss various services or successful case strategies, so you can steer clients toward considering these services for their needs. Your blog's content can enhance your credibility and increase the comfort level of potential clients by allowing you to explain complex legal processes or potential outcomes demystifying the legal process, which can reduce anxiety and make your potential new clients more comfortable in meetings.
We know you may have questions on how to ensure your blog effectively sets the tone for potential client meetings. When it comes to creating a marketing blogging plan that you can follow consider these tips:
In conclusion, the content on your law firm's website blog is a powerful tool that can significantly influence potential client meetings. It sets the tone for your firm's image, demonstrates your expertise, and begins the important work of building a relationship with clients before you ever meet them. By strategically crafting your blog content, you can ensure that this first impression is a positive one, laying the groundwork for successful and fruitful client interactions. If you have questions about your blog, or any part of your law firm marketing plan, we encourage you to contact us and schedule a free 30 minute Strategy Session to discuss your practice needs.
You look around you and see that some attorneys seem to be thriving while others seem more to be just surviving. It can be frustrating to look at those around you and wonder just what they are doing to get the results YOU WANT! You may find yourself asking, “what sets those who get stuck in the day to day drudgery from the successful attorney leaders?”
Believe it or not, this is one of the most frequently asked questions at Practice42. Let us take a look at 6 habits of attorneys who excel in the professional field.
1. They put in the work. Let’s say that again, THEY PUT IN THE WORK. Often it is either first thing in the morning or late at night. This might not be the tip you hoped to see on this list, but here it is. Putting in the work before the office opens or after it closes, or alone on the weekends and on the holidays, can be essential to succeeding as an attorney practice leader. It is the time when the phone is not necessarily ringing nonstop. Email traffic goes down to a minimum. Distractions of a seemingly ever-growing to-do list are never lower than at these times of the day. Take advantage of this and reap the benefits of starting or ending your day by checking off some of those things you have been meaning to do, but never get around to doing during the day.
2. They pay themselves and take time off. This sounds crazy, we know, but taking care of yourself can be an essential part of being an effective leader. Energy stores can be quickly depleted and charging your batteries must happen from time to time. Pay yourself for the work you put in. Take those vacation days. Treat yourself to these periods of renewal so you can get back to work with a clear head, a fresh perspective, and the drive to take on that to-do list.
3. They have a handle on the data they need. How are you tracking employee productivity? Tracking marketing ROI? Do you have an effective and efficient way of tracking firm costs and workflow? Having a handle on this kind of data means you know what is working and what is not working in your organization. Does there seem to be a barrier to growth? Look to the data and it will likely be there to highlight potential bottlenecks.
4. They have a mission and use it as a touchstone each and every day. Starting each day (and each week, month, and quarter) by reviewing your to-do list from the vantage point of how it serves your professional goals and practice’s mission can help keep you on track and continue to push you forward. It will help you prioritize your tasks and make sure those items with the highest return on investment get the attention they deserve.
5. They continue to find ways to evolve and improve. The mastering of a profession or practice is elusive as the world is ever growing and ever changing around us. Successful attorney practice leaders invest in pursuing professional and personal growth. Take the time to focus on the areas that are integral to not just sustaining success, but growing success and invest your energy in cultivating them.
6. They remember that success is multifaceted. Professional success and personal success are not mutually exclusive and this is something successful attorneys come to understand. Working hard and living a well-rounded life are both important and can both be achieved through effective time management and prioritization of goals. Although it may not feel like it at times, being professionally successful and living a fulfilling life of time spent with loved ones and on the hobbies that you are passionate about is possible!
We get it, along with the challenges you face. This is just one way in which a performance coach can help you create a firm culture that people want to be a part of and stay a part of. Whether you are looking for a mentor coach or a performance coach, Practice42 has your back. Our coaching programs are specially designed to meet your needs and help you work through your challenges so you can reach your full practice potential. Let us help you grow and succeed! Call us to schedule a free Strategy Session at 850-933-5072 or fill out our Contact Us Form and we will call you!
Do you remember when Google My Business was simply Google Maps? And then it added photos… and reviews… and wanted you to participate weekly… and added rankings?!? We know! This strategic marketing campaign, which must be a part of your local marketing efforts, seems to be evolving at a breakneck pace.
First of all, we hope you claimed your GMB profile. If you did not, you need to do this ASAP to avoid a “helpful” Google Local Guide, who hates lawyers, doing it for you. If you have not taken this critical initial step to protect your business, or need advice on this, we recommend you contact us today.
Second, has your Google My Business been stressing you out since you claimed it? While maintaining your business listing is important to staying relevant in the Google universe, we know managing it can be stressful. Many lawyers share with us that they struggle to access accounts, verify business listings, combat fake / negative / unfair / biased reviews, and much more.
Let us focus on reviews here and share a few different steps you can take for Google My Business help.
1. Check your state bar rules. What does your state bar say about reviews? Does it tell you how to respond? What you should or shouldn't say in your response? Is it silent? This is the first step to take.
2. Respond to the review. Even if it does not reflect your firm, especially when it does not reflect your firm, you want to respond. With the advice of your bar association that guides you on how you can proceed, write your answer internally first. Good or bad, do not respond emotionally and remember to only disclose what ensures you maintain privacy with your client. Be sure to also use this as a marketing opportunity. Share with clients and prospects how they can contact you and how you can help.
If it is a negative review and you believe it should be taken down, be sure to flag it. Use the platform itself to let GMB know if this review is not appropriate.
3. Want to do more? Especially for a less than 3 star review? Make a call to Google My Business support. Yes, the wait times can be long. Yes, the phone number can be difficult to find. As of the publishing of this article, it is 1-844-491-9665 Getting an actual Google My Business support team member on the line, however, can end up being an efficient way to get the assistance you need.
4. Take to Twitter. Like almost all platforms and businesses, Google takes its social media presence and reputation very seriously. Tweet @GoogleMyBiz about your questions and concerns and you should get a personalized response from a Google team member in about 30 minutes.
5. Send Google My Business a Facebook message. You can send the Google My Business Facebook page a direct message and you should hear back within 30 minutes or so.
6. Make use of the email support form. While you may not get an immediate response, it may take up to a day to hear back, you can always make use of the Google My Business email support form on their webpage. This can be a good way to get help when you may not have a more immediate need for answers.
7. Hire us! At Practice42, we can help you educate your clients on why reviews are another key form of education for others and maximize your Google My Business reviews presence. Do not forget that GMB is just one of the places you need reviews. We can do this for you, as well as monitoring your reviews, so we can step in and provide you with the answers you need when it comes to your reviews without needing to pull out your hair from the stress of it all.
Do you need Google My Business help? What about other social media platforms? Are you finding it difficult to access your reviews or respond to your reviews? Need the website architecture in place to pull it all together? The Practice42 Team is here to help! Call us to schedule a free Strategy Session at 850-933-5072 or fill out our Contact Us Form and we will call you!
