We are thrilled to invite you to The Practice42 Summer Marketing Series Webinar 7: Building Your Law Firm Strategic Marketing Plan for Success! In this final webinar, we’ll bring everything together, helping you design a comprehensive marketing plan that aligns with your firm’s objectives and drives measurable success. You may not be aware that Audrey Ehrhardt, Esq., CBC, teaches an innovative course for our Premier Practice Institute Members called Practice42’s One Year of Marketing in One Day and, in this webinar, she will share the key components you need to master!
In this session, you will be able to dive in and learn more in key areas including:
By the end of this session, you’ll have a clear roadmap for building a sustainable and results-driven marketing plan tailored to your law firm. When it comes to how to get the most out of your strategic law firm marketing and developing solutions in each of these key areas, whether you are a veteran law firm marketer in your practice, just starting out, or looking for how to make the right change to get the results you need for your law firm, you won’t want to miss the last session of Practice42’s Sizzling Summer Marketing Series on October 10th at 1 pm ET. Space is limited! You can use this link to register right now.
You know that an efficient client intake process is crucial for converting leads into clients and providing a seamless experience from the first interaction. In this brand new Practice42 Webinar series we will be showing you the best practices for identifying your ideal client and tailoring your intake process to meet their needs.
You’ll learn not only how to attract the potential clients you want to work with but how to create an intake pipeline that is both efficient and effective, ensuring no potential client slips through the cracks. We’ll also discuss the importance of a user-friendly intake form and how to design one that captures all necessary information without overwhelming the client.
Law practice management technology can significantly enhance your client intake process, making it more streamlined and efficient. In this session, we’ll explore various intake tools and technologies that can help manage client interactions and automate administrative tasks PLUS how to eliminate redundant data entry and more throughout the client journey. You’ll learn how to implement and utilize these tools to track leads, automate follow-ups, and convert prospects into clients. We’ll also discuss how to integrate intake tools with other systems and software to create a cohesive and efficient workflow. Space is limited for our Practice42 Webinar on Thursday, June 20th at 1 pm ET. Register now!
There could be a multitude of reasons why you are leaving your current software program for another. Whether you are leaving for more streamlined services, better monthly prices, and the overall look, there are still a couple of other housekeeping rules to consider.
1.Getting the staff on board
Your staff needs to know if you are strongly considering making a change in programs. It gives them time to prepare and adjust to change. They could even provide their insight from an employee perspective on changes that come with switching software programs.
2.Organizing data before the switch
Know what data you want versus what you do not. Gathering data from years and years of service can be daunting but it is absolutely necessary. You may find that there is data you do not need to bring over. This also gives you and your staff an opportunity to become better organized with materials and processes.
3. Implementing the change
Yes! Okay, we got the staff on board and the software is in our hands. It can be scary dipping your toes into a new program or a new anything. Give yourself and the staff time to adjust and make room for improvement. Be intentional about working together and learning from each other during this time of fine tuning.
So, while there are many considerations to think about, you do not have to do it alone! There are many ways to go about informing your staff for support, organizing firm/client information, and implementing it all. Here at Practice42, we can help to tailor your materials and processes to best suit your needs. Let us help! We encourage you to call us at 850-933-5072 to schedule a free Strategy Session with our team to find out more about what we can do for you.
You look around you and see that some attorneys seem to be thriving while others seem more to be just surviving. It can be frustrating to look at those around you and wonder just what they are doing to get the results YOU WANT! You may find yourself asking, “what sets those who get stuck in the day to day drudgery from the successful attorney leaders?”
Believe it or not, this is one of the most frequently asked questions at Practice42. Let us take a look at 6 habits of attorneys who excel in the professional field.
1. They put in the work. Let’s say that again, THEY PUT IN THE WORK. Often it is either first thing in the morning or late at night. This might not be the tip you hoped to see on this list, but here it is. Putting in the work before the office opens or after it closes, or alone on the weekends and on the holidays, can be essential to succeeding as an attorney practice leader. It is the time when the phone is not necessarily ringing nonstop. Email traffic goes down to a minimum. Distractions of a seemingly ever-growing to-do list are never lower than at these times of the day. Take advantage of this and reap the benefits of starting or ending your day by checking off some of those things you have been meaning to do, but never get around to doing during the day.
2. They pay themselves and take time off. This sounds crazy, we know, but taking care of yourself can be an essential part of being an effective leader. Energy stores can be quickly depleted and charging your batteries must happen from time to time. Pay yourself for the work you put in. Take those vacation days. Treat yourself to these periods of renewal so you can get back to work with a clear head, a fresh perspective, and the drive to take on that to-do list.
3. They have a handle on the data they need. How are you tracking employee productivity? Tracking marketing ROI? Do you have an effective and efficient way of tracking firm costs and workflow? Having a handle on this kind of data means you know what is working and what is not working in your organization. Does there seem to be a barrier to growth? Look to the data and it will likely be there to highlight potential bottlenecks.
4. They have a mission and use it as a touchstone each and every day. Starting each day (and each week, month, and quarter) by reviewing your to-do list from the vantage point of how it serves your professional goals and practice’s mission can help keep you on track and continue to push you forward. It will help you prioritize your tasks and make sure those items with the highest return on investment get the attention they deserve.
5. They continue to find ways to evolve and improve. The mastering of a profession or practice is elusive as the world is ever growing and ever changing around us. Successful attorney practice leaders invest in pursuing professional and personal growth. Take the time to focus on the areas that are integral to not just sustaining success, but growing success and invest your energy in cultivating them.
6. They remember that success is multifaceted. Professional success and personal success are not mutually exclusive and this is something successful attorneys come to understand. Working hard and living a well-rounded life are both important and can both be achieved through effective time management and prioritization of goals. Although it may not feel like it at times, being professionally successful and living a fulfilling life of time spent with loved ones and on the hobbies that you are passionate about is possible!
We get it, along with the challenges you face. This is just one way in which a performance coach can help you create a firm culture that people want to be a part of and stay a part of. Whether you are looking for a mentor coach or a performance coach, Practice42 has your back. Our coaching programs are specially designed to meet your needs and help you work through your challenges so you can reach your full practice potential. Let us help you grow and succeed! Call us to schedule a free Strategy Session at 850-933-5072 or fill out our Contact Us Form and we will call you!
The law can be difficult when you feel alone in the trenches of it. Surprisingly, the isolation you feel doesn’t always get easier as you mature and grow in your practice. Instead, overtime, it can increase and leave you feeling at a loss, despite all the “wins” you experience.
Whether it be a sounding board for your ideas, a safe space to vent, or someone to celebrate your wins with you, having someone on your side can make a huge difference. That third party take perspective on what your success means, as well as a historic understanding of what you have overcome to be where you are right now, can prove invaluable over time.
Long story short, if you are feeling lost, alone, or stuck in your law practice, it may be time for you to get a mentor or a performance coach.
With a mentor coach, new attorneys or associates, as well as experienced attorneys transitioning into new practice areas, can get guidance on how to establish themselves. What do you need to know? Where do you find the local, federal, and state law for your new practice area? What systems will you need to put in place to set yourself up for success? How will your team help with the transition? Do you have ideas on how to expand your market in this new practice area? These are things that you can discuss and work through with a mentor coach.
A performance coach, alternatively, can be a great help to attorneys who are established and have the knowledge, but seem to be getting stuck somewhere. Something is not working as it should. This could relate to issues with revenue streams, staffing, or systems the firm has in place or does not have in place but should. The goal of working with a performance coach is to break through the roadblocks and fulfill the potential of the firm and those that work there.
With both a mentor coach and a performance coach, you get that sounding board you have been looking for and you have someone on your side that will help tackle the challenges, as well as help identify them, and also help you celebrate your victories. Learning to celebrate success can be an important part of coaching as well. When you take the time to celebrate your successes, you are modeling something important for your staff. They will, in turn, feel free and encouraged to celebrate success as well. This is just one way a coach can help you create a firm culture that people want to be a part of and stay a part of.
Whether you are looking for a mentor coach or a performance coach, Practice42 has your back. Our coaching programs are specially designed to meet your needs and help you work through your challenges so you can reach your full practice potential. Let us help you grow and succeed! Call us to schedule a free Strategy Session at 850-933-5072 or fill out our Contact Us Form and we will call you!
