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Harnessing the Marketing Channels You Need for Law Practice Success

February 15 @ 2:00 pm - 4:00 pm

Presenters

Audrey Ehrhardt, Esq., CBC, Practice42 CEO

Rob Reilly, Practice42 Creative Strategy Director

Course Description

In the dynamic world of law, effective, strategic marketing is key to standing out and attracting the right client for your practice. This comprehensive CLE webinar is designed for attorneys who want to master the art of integrating diverse marketing channels for maximum impact on a daily basis. Our team of experts dive in during this webinar to share with you just how to harness the synergy of organic content, search engine optimization (SEO), paid advertising, and digital word of mouth (in other words the power of client reviews) to create a cohesive and impactful marketing strategy. Are you wondering where to start? Do you have questions on what you need right now? Are you wondering how strategic marketing can not only help you find potential clients who need your legal services but how it can help you answer their questions before they step foot in your office? If you have these questions, and more, don’t miss your chance to learn how to harness each channel's strengths, ensuring they work together to optimize your firm's visibility and client engagement. Space is limited! Don’t wait to register.

Learning Objectives

  • Organic content creation. Explore how to create compelling, relevant content that resonates with your target audience, establishing your firm as a thought leader in the legal field.
  • Mastering SEO. Learn the intricacies of SEO to enhance your website's visibility in search engine results, driving organic traffic and improving online presence.
  • Effective paid advertising. Understand the nuances of creating successful paid advertising campaigns, including targeting strategies and budget optimization, to reach potential clients more effectively.
  • Leveraging client reviews. Discover how to harness the power of client reviews as a word-of-mouth marketing tool, building trust and credibility with prospective clients.

Details

Date:
February 15
Time:
2:00 pm - 4:00 pm
Website:
https://practice42.zoom.us/meeting/register/tZUqdO6hpzwqGtJ7AfZpRNFCFNTUp5_4U7Wr
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