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1: The Business Call is Back: Capturing and Converting Phone Leads
With all the ways we have to communicate today, it may surprise you to learn the phone is still the preferred method for customers to interact with businesses. In fact, companies big and small are seeing an explosion of inbound calls. Why? One big reason is click-to-call, the ability to dial a business directly from a mobile search. Click-to-call is booming, and its popularity isn’t expected to fade any time soon: a predicted 162 billion calls will be made to businesses from smartphones in 2019.
2: Meet Our Expert

Meet our expert, Diana Stepleton, VP Partner Engagement, Ruby Receptionists. Diana may be the friendliest, most caring overachiever, you will ever meet. She earned a 4.0 GPA in her Masters in Business Administration, spent 9 years on the equipment side of AT&T/Lucent, and co-owned a successful market research company for many years. Her experience as a small business owner, eagle-eyed attention to detail, and extensive knowledge of phones makes her the perfect person to oversee the success of our partnerships.

3: What will I learn in this Expert Training Session?
We’re partnering with Ruby® Receptionists to bring you a webinar designed to help you capitalize on the inbound call renaissance, and turn your phone into a productive marketing channel. Through this presentation you’ll learn how to take advantage of click-to-call technology on your website and Google listing, address the needs of mobile callers, review and improve your callers’ journey, build trust and WOW callers through customer experience best practices! Join us for “The Business Call is Back: Capturing and Converting Phone Leads.”
4: Let’s Get Training!
In this section, you will find our recent webinar on this topic. We have a clean recording for you right here to watch in case you missed the live session, available to you 24 / 7 / 365. Want to look at our calendar of live educational training sessions? Click this link to look at what training sessions are coming up on the education calendar.

5. Are there discounts for Practice42 Premier Institute Members?

Absolutely! Check out our link specifically built for us by Ruby –

Ruby® Receptionists is the only virtual receptionist service dedicated to creating personal connections with your callers and growing your firm—building trust with every call and increasing the likelihood you’ve secured a client for life. Plus, as a Practice42, LLC client you’ll receive $75 off your monthly plan! Simply mention promo code P42.