Most attorneys we talk to spend an average of 90 minutes per blog post. First, let me say there is nothing wrong with this strategy. Second, I encourage well-researched, in-depth blogs. The problem is, however, that this amount of time on one post significantly limits the amount of content you can publish in a month, let alone a week.
Over the last three months I’ve been working with some of my favorite lawyers to develop a blog style that both fits their marketing needs and works for them. Blogs are a great platform to get your message out there and I guarantee you – you can find the time to write them over the lunch hour.
Let me share with you practice42’s 9 Minute Guide to Writing Great Blogs.
Brainstorm as many topics as possible. Record them so you have all your terrific ideas on file.
Pick one topic. For that topic only, develop three bullet points.
Minutes 3 – 5
Write two sentences per bullet point, spend one minute per bullet point.
Give each bullet point a one sentence call to action. (Think: what do you want your reader to do?)
Read your blog backward to proof it.
Make corrections and format.
Create a title and post your blog.
Try this out this week and let us know how it goes. Need help getting started or simply don’t have time? Let us know – we can help.