Most attorneys we talk to spend an average of 90 minutes per blog post. First, let me say there is nothing wrong with this strategy.  Second, I encourage well-researched, in-depth blogs. The problem is, however, that this amount of time on one post significantly limits the amount of content you can publish in a month, let alone a week.

Over the last three months I’ve been working with some of my favorite lawyers to develop a blog style that both fits their marketing needs and works for them. Blogs are a great platform to get your message out there and I guarantee you – you can find the time to write them over the lunch hour.

Let me share with you Practice42’s 9 Minute Guide to Writing Great Blogs.

Minute 1
Brainstorm as many topics as possible. Record them so you have all your terrific ideas on file.

Minute 2
Pick one topic. For that topic only, develop three bullet points.

Minutes 3 – 5
Write two sentences per bullet point, spend one minute per bullet point.

Minute 6
Give each bullet point a one sentence call to action. (Think: what do you want your reader to do?)

Minute 7
Read your blog backward to proof it.

Minute 8
Make corrections and format.

Minute 9
Create a title and post your blog.

Try this out this week and let us know how it goes. Need help getting started or simply don’t have time?  Let us know – we can help.

Happy writing!