by Audrey Ehrhardt, JD, CBC | May 10, 2016 | Client Development, Communication, Marketing
Each month we get asked (a lot) about what to talk about with your audience in your monthly marketing content. We thought it would be helpful to share with you where we start each month and devote a new newsletter focus each month dedicated to content rich topics you... 
by Audrey Ehrhardt, JD, CBC | Mar 14, 2016 | Marketing, Referral Network, Tech
Recent studies continue to show the top two most trusted digital referral sources for your business are friends and family. The research revealed makes sense. There are two powerful psychological associations in using someone recommended to you by these two groups.... 
by Audrey Ehrhardt, JD, CBC | Feb 7, 2017 | Legal Marketing, Marketing, Productivity Tools, Tech, Website
We’d love to tell you that 2017 is off to a slow and steady start but with all things in legal marketing in the digital arena that’s simply not the case. Most of the changes and trends we are going to talk about with you started to take effect toward the end of... 
by Audrey Ehrhardt, JD, CBC | Jan 3, 2016 | Client Development, Communication, Marketing
When I start to work with a new marketing client, I hope I’m put on hold. I hope I’m put on hold because in those few minutes of wait time I learn a lot about your marketing development, your brand, your savvy, and goals. When we are creating the right marketing... 
by Audrey Ehrhardt, JD, CBC | Feb 24, 2016 | Client Development, Marketing, Website
Most attorneys we talk to spend an average of 90 minutes per blog post. First, let me say there is nothing wrong with this strategy. Second, I encourage well-researched, in-depth blogs. The problem is, however, that this amount of time on one post significantly...