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7 Great Ideas for Value Building Hold Messages

7 Great Ideas for Value Building Hold Messages

by Audrey Ehrhardt, Esquire, CBC | Jan 3, 2016 | Client Development, Communication, Marketing

When I start to work with a new marketing client, I hope I’m put on hold. I hope I’m put on hold because in those few minutes of wait time I learn a lot about your marketing development, your brand, your savvy, and goals. When we are creating the right marketing...
Legal Marketing Digital Update for Quarter 1 (and it is only February!)

Legal Marketing Digital Update for Quarter 1 (and it is only February!)

by Audrey Ehrhardt, Esquire, CBC | Feb 7, 2017 | Legal Marketing, Marketing, Productivity Tools, Tech, Website

We’d love to tell you that 2017 is off to a slow and steady start but with all things in legal marketing in the digital arena that’s simply not the case.   Most of the changes and trends we are going to talk about with you started to take effect toward the end of...
3 Simple Strategies for Engaging the 2 Most Trusted Digital Referral Groups

3 Simple Strategies for Engaging the 2 Most Trusted Digital Referral Groups

by Audrey Ehrhardt, Esquire, CBC | Mar 14, 2016 | Marketing, Referral Network, Tech

Recent studies continue to show the top two most trusted digital referral sources for your business are friends and family.  The research revealed makes sense. There are two powerful psychological associations in using someone recommended to you by these two groups....
4 Quick Rules for Monthly Marketing Content

4 Quick Rules for Monthly Marketing Content

by Audrey Ehrhardt, Esquire, CBC | May 10, 2016 | Client Development, Communication, Marketing

Each month we get asked (a lot) about what to talk about with your audience in your monthly marketing content. We thought it would be helpful to share with you where we start each month and devote a new newsletter focus each month dedicated to content rich topics you...

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