We’d love to tell you that 2017 is off to a slow and steady start but with all things in legal marketing in the digital arena that’s simply not the case. Most of the changes and trends we are going to talk about with you started to take effect toward the end of 2016.… Read more »
Each month we get asked (a lot) about what to talk about with your audience in your monthly marketing content. We thought it would be helpful to share with you where we start each month and devote a new newsletter focus each month dedicated to content rich topics you can use for your own business… Read more »
Recent studies continue to show the top two most trusted digital referral sources for your business are friends and family. The research revealed makes sense. There are two powerful psychological associations in using someone recommended to you by these two groups. First, social acceptance – sharing in the positive experience your peer group is benefiting from… Read more »
Most attorneys we talk to spend an average of 90 minutes per blog post. First, let me say there is nothing wrong with this strategy. Second, I encourage well-researched, in-depth blogs. The problem is, however, that this amount of time on one post significantly limits the amount of content you can publish in a month,… Read more »
When I start to work with a new marketing client, I hope I’m put on hold. I hope I’m put on hold because in those few minutes of wait time I learn a lot about your marketing development, your brand, your savvy, and goals. When we are creating the right marketing campaign for you, every… Read more »
Want great insights like these delivered straight to your inbox each week?
Join our mailing list...
